McDonald's said Thursday that it will launch a new systemwide promotional game, "Winning Time," its first such effort since the fiasco with Simon Marketing relating to its "Monopoly" and "Who Wants To Be a Millionaire" games.

The game, which will be unveiled nationally March 25, will be managed by The Marketing Store, Oak Brook, Ill. In connection with the announcement, McDonald's also said that "it has completed a thorough review of its promotional game security procedures" and, in conjunction with a Games Advisory Board, "has developed new game security protocols to protect and ensure the integrity" of its promotional games.

"Winning Time" will offer a variety of prizes, including cash, personal services, sports cars and special times with celebrities. All prizes can be won by obtaining a winning game piece rather than obtaining a winning collection of game pieces. Game pieces are bilingual and will be attached to Big Mac sandwich, Quarter Pounder with Cheese sandwich, medium, large or Super Size French Fries, hash browns or 32 or 42 ounce drink packaging, per McDonald's. Marketing was not revealed but is expected to include multi-media national efforts, POP and Internet.