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Integrity - use of values or principles to guide action in the situation at hand.

Below are links and discussion related to the values of freedom, hope, trust, privacy, responsibility, safety, and well-being, within business and government situations arising in the areas of security, privacy, technology, corporate governance, sustainability, and CSR.

Integrity Policy (summarized), 21.2.04

Forrester Research, Inc.

Integrity Policy

Forrester is an independent research firm that produces objective, high-quality analysis of technology markets. Research integrity is one of the core values of our company and our brand. Forrester employees may not engage in activities that will compromise -- or appear to compromise -- the integrity of our research.

Forrester's integrity policy, research methodologies, and corporate culture guide our employees in the course of developing and disseminating our research products and services.

Forrester's business success depends on the independence and objectivity of our research. We embody this by:

  • Taking a stand. Our independence allows us to produce research and offer advice that express clear opinions. Forrester's research agendas, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favorable opinions.
  • Employing structured methodologies. Our WholeView™ Research employs structured methodologies that enable us to identify and analyze technology trends, markets, and audiences and ensure consistent research quality and recommendations across markets, technologies, and geographies.
  • Keeping our independence. Forrester's internal policies create an environment where clients and vendors cannot wield undue influence on our research topics and judgments. For example, our policies prohibit our employees from accepting reimbursements from vendors, joining company boards, or endorsing any vendor's strategy or products. In addition, consulting work that is done for our vendor clients that compares companies or products is client-confidential and can never be used as part of any marketing collateral or marketing campaign.

Forrester is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing and will correct material errors quickly. Forrester's Citation Policy provides guidelines for authorized use of Forrester's research. [See bleow]

Citation Policy

Integrity and objectivity are core values at Forrester Research, Inc. ("Forrester"). Forrester's research ("Research") is created to be used by clients in its original context and format. From time to time, requests are made by clients and third parties to cite the Research outside of its original context. The following guidelines set forth the rules for this type of use for all of Forrester's Research in all media.


  • The Research is proprietary to Forrester and subject to copyright and other intellectual property protections.
  • Commercial use of the Research is prohibited without our express written permission.
  • All citations must be limited in scope. Full reproduction of the Research is prohibited.
  • All citations must be accurate, quoted verbatim, and/or duplicated without being manipulated, adapted, paraphrased, or summarized.
  • All citations must be sourced "Copyright © 2003, Forrester Research, Inc."

    Uses That Do Not Require Forrester's Approval
    Clients may include a copy or slide of each scorecard, ranking, product comparison, spreadsheet, graphic, table, or portion of text less than a paragraph in presentations, provided that all such citations adhere to the general rules set forth herein.

    Uses That Do Require Forrester's Approval

  • All full reproductions and/or distributions of the Research. Forrester generally prohibits such use unless reprints are purchased from Forrester.
  • All uses of the Research in advertisements, press releases, and sales collateral in all types of media.
  • All uses of the Research in SEC filings or other legal documents.
  • All links to any Web sites maintained by Forrester and/or its subsidiaries.
  • In general, if you are uncertain about a particular use, please seek our approval.

    How To Seek Forrester's Approval

  • Contact Forrester Vendor Relations at 1 866/FORRESTER (1 866/367-7378) and vendorrelations@forrester.com.
  • Provide Vendor Relations with the full details of the requested citation.
  • We will reply by email within one to two business days.


  • Forrester reserves the right to change these guidelines at any time, without notice.
  • These guidelines are for general informational purposes only, and Forrester reserves any and all rights to the Research including but not limited to the right to deny any and all uses of the Research.

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    "We shall need compromises in the days ahead, to be sure. But these will be, or should be, compromises of issues, not principles. We can compromise our political positions, but not ourselves. We can resolve the clash of interests without conceding our ideals. And even the necessity for the right kind of compromise does not eliminate the need for those idealists and reformers who keep our compromises moving ahead, who prevent all political situations from meeting the description supplied by Shaw: "smirched with compromise, rotted with opportunism, mildewed by expedience, stretched out of shape with wirepulling and putrefied with permeation.
    Compromise need not mean cowardice. .."

    John Fitzgerald Kennedy, "Profiles in Courage"


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