Integrity Policy

Forrester is an independent research firm that produces objective, high-quality analysis of technology markets. Research integrity is one of the core values of our company and our brand. Forrester employees may not engage in activities that will compromise -- or appear to compromise -- the integrity of our research.

Forrester's integrity policy, research methodologies, and corporate culture guide our employees in the course of developing and disseminating our research products and services.

Forrester's business success depends on the independence and objectivity of our research. We embody this by:

• Taking a stand. Our independence allows us to produce research and offer advice that express clear opinions. Forrester's research agendas, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favorable opinions.
  
• Employing structured methodologies. Our WholeView™ Research employs structured methodologies that enable us to identify and analyze technology trends, markets, and audiences and ensure consistent research quality and recommendations across markets, technologies, and geographies.
  
• Keeping our independence. Forrester's internal policies create an environment where clients and vendors cannot wield undue influence on our research topics and judgments. For example, our policies prohibit our employees from accepting reimbursements from vendors, joining company boards, or endorsing any vendor's strategy or products. In addition, consulting work that is done for our vendor clients that compares companies or products is client-confidential and can never be used as part of any marketing collateral or marketing campaign.
  

Forrester is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing and will correct material errors quickly. Forrester's Citation Policy provides guidelines for authorized use of Forrester's research. [See bleow]

Integrity and objectivity are core values at Forrester Research, Inc. ("Forrester"). Forrester's research ("Research") is created to be used by clients in its original context and format. From time to time, requests are made by clients and third parties to cite the Research outside of its original context. The following guidelines set forth the rules for this type of use for all of Forrester's Research in all media.

General