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linking INTEGRITYIntegrity - use of values or principles to guide action in the situation at hand.Below are links and discussion related to the values of freedom, hope, trust, privacy, responsibility, safety, and well-being, within business and government situations arising in the areas of security, privacy, technology, corporate governance, sustainability, and CSR. The long conversation, 27.5.04
MediaGuardian.co.uk
"Many businesses on the internet have a clue, even if they don't know it." You may want to reference the Cluetrain Manifesto before reading the above linked piece. The ability of the internet to connect customers to each other, and to the inside of companies, as is done at Channel 9 from Microsoft, is fundamental to 'cluefulness'.
If markets are conversations, one tends to only have extended conversations with people that you can trust, people/companies with integrity.
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