Security Pipeline | Trends | Phishing Phrenzy
"In addition to losses suffered by individual and institutional phishing victims, some larger consequences are predicted. The credibility of e-commerce, as a whole, is being threatened, according to a recent Gartner survey. Add the explosive growth of phishing to other consumer uncertainties about e-commerce, and you have a recipe for possible e-commerce disaster."

We can take for granted that the best defense against 'phishing' practices is to have informed and knowledgable staff and customers. In such a world one of the key elements in maintaining credibility, and therefore customers, will be the firms perceived integrity. Please note that the increasing demands for personal information privacy are being matched by increased expectations of corporate openness. The only way that integrity will be perceived is if integrity is executed.