The successful integration of e-business into the Canadian economy is dependent upon the level of trust and confidence businesses and consumers have in the digital environment.

To build this trust, the Federal Government aims to clarify marketplace rules through policies in the areas of privacy protection, online security and appropriate Internet content.

[clb: And so, today the government has made the following announement concerning PIPEDA and substantively similar provincial legislation.]

Date: 2004-11-03 OTTAWA, November 3, 2004 -- The Government of Canada today announced that organizations in Alberta and British Columbia that are subject to either province's private sector privacy laws are exempt from the Personal Information Protection and Electronic Documents Act (PIPEDA). This exemption applies to the collection, use and disclosure of personal information within either province. PIPEDA will continue to apply to the collection, use and disclosure of personal information related to the operations of a federal work, undertaking or business (e.g. banks, airlines, telecommunications companies) in both provinces, as well as to the cross-border collection, use and release of personal information. Both Alberta and British Columbia have privacy legislation that is considered substantially similar to PIPEDA. This helps ensure the existence of an effective national standard for privacy protection, which also meets accepted international norms. Clear, consistent rules for the protection of personal information increase consumer and business confidence in online commerce. PIPEDA came into full effect January 1, 2004. It applies to all personal information collected, used or disclosed by private sector organizations in the course of commercial activity. Its privacy provisions are based on the Canadian Standards Association's Model Code for the Protection of Personal Information (CAN/CSA-Q830-96). The Act's key provisions state: organizations are required to seek the consent of individuals prior to collecting, using or disclosing their personal information; organizations must protect personal information with security safeguards appropriate to the sensitivity of the information; and individuals may access personal information about themselves held by an organization and have it corrected, if necessary. For more information on PIPEDA, please visit http://www.strategis.ic.gc.ca/privacy. For more information on compliance, organizations should refer to the Office of the Privacy Commissioner's online guide at http://privcom.gc.ca/information/guide_e.asp. For more information, please contact: Media Relations Industry Canada (613) 943-2502