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linking INTEGRITYIntegrity - use of values or principles to guide action in the situation at hand.Below are links and discussion related to the values of freedom, hope, trust, privacy, responsibility, safety, and well-being, within business and government situations arising in the areas of security, privacy, technology, corporate governance, sustainability, and CSR. Strategies to Restore Your Customer's Trust in E-Commerce, 15.3.05
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[...] By the way, security itself is a big marketing opportunity --you stand to gain a competitive advantage by marketing your site's security the same way that cars, for example, are marketed for safety features like anti-lock brakes and side airbags, according to the report. [...]
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