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Integrity - use of values or principles to guide action in the situation at hand.

Below are links and discussion related to the values of freedom, hope, trust, privacy, responsibility, safety, and well-being, within business and government situations arising in the areas of security, privacy, technology, corporate governance, sustainability, and CSR.

The Next Sustainability Wave, 26.3.06

ACM Ubiquity

book cover book excerpt from and by Bob Willard

In The Next Sustainability Wave: Building Boardroom Buy-in (New Society Publishers, 2005), I explore why the idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was driven by a PR crisis, regulatory pressures, or the founder's personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community. I focus on two emerging drivers that promise to spur corporate commitment to sustainability strategies:

  • a compelling quantification of potential business opportunities, and
  • a 'perfect storm' of threatening market force risks on the horizon that range from climate change to the rising demands of stakeholders.

    An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products, and services is smartly managed. Emphasizing the importance of how sustainability is presented to corporate leaders & using the right language, and avoiding threats to the status quo that provoke habitual corporate defense mechanisms — the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy, and a catalyst for business transformation.

    The following excerpts position the drivers against the stages that companies go through on their sustainability journeys.

    Bob Willard, Author

     Regulatory Pressure
    PR Crisis

      Regulatory Threat
    Business Case
      "Perfect Storm"
    Business Value
      Passionate CEO

    Stage 1: Pre-ComplianceStage 2: ComplianceStage 3: Beyond ComplianceStage 4: Integrated StrategyStage 5: Purpose & Passion

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    "We shall need compromises in the days ahead, to be sure. But these will be, or should be, compromises of issues, not principles. We can compromise our political positions, but not ourselves. We can resolve the clash of interests without conceding our ideals. And even the necessity for the right kind of compromise does not eliminate the need for those idealists and reformers who keep our compromises moving ahead, who prevent all political situations from meeting the description supplied by Shaw: "smirched with compromise, rotted with opportunism, mildewed by expedience, stretched out of shape with wirepulling and putrefied with permeation.
    Compromise need not mean cowardice. .."

    John Fitzgerald Kennedy, "Profiles in Courage"


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