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linking INTEGRITYIntegrity - use of values or principles to guide action in the situation at hand.Below are links and discussion related to the values of freedom, hope, trust, privacy, responsibility, safety, and well-being, within business and government situations arising in the areas of security, privacy, technology, corporate governance, sustainability, and CSR. Corporate Reputation: Connecting Fantasies with Reality, 5.4.06
Ipsos
How can corporations increase the concordance between their projected image and the real one, thus strengthening the corporation’s credibility at a time when brands suffer from a legitimacy crisis? Ipsos measures corporations’ reputation and image among their stakeholders: shareholders, consumer-clients,media, and employees. Download the complete issue in English, French or Spanish
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